A "House of Brands" and a "Branded House" represent two distinct strategic approaches to brand architecture that companies use to manage their portfolio of products or services. Understanding the differences between these strategies and their unique benefits can be crucial for organizations, especially as they grow, diversify, and expand into new markets.

As we move into 2025, the public relations (PR) industry is navigating rapid technological innovation, shifting consumer expectations, and the need for increased authenticity and transparency. The role of PR has evolved significantly, blending traditional strategies with new digital tools and tactics to create a more dynamic, responsive, and measurable approach.

Here’s how to blend artistry with scientific principles to craft a logo and brand that are unmistakably alive with personality